Visitors of Rookwood Commons & Pavilion tend to come to our shops for a specific purpose, like get a great workout in, grab a coffee, or find new heels. As the seasons shift, so too do our shoppers’ needs. And a new shopping season is quickly approaching: jean season. It’s almost time to tuck away those breezy sun dresses and trade them out for cozy sweaters. While it’s safe to say that most Cincinnatians can’t wait for cooler days that demand denim, many of our local shoppers would rather avoid the process of shopping for jeans altogether.
That is, until they come to Evereve.
“Our denim has changed my life,” says Janelle Selembo, Community Outreach Leader and Evereve stylist.
The Rookwood store carries an extensive list of quality denim brands, including Hudson, AG, and 7 For All Mankind. With so many options from fit to fashion, your jean quest can finally stop here. Evereve is known for being a true “denim destination,” but they have an equally impressive offering that includes graphic tees, accessories, and shoes. You can get transitional staples and on-trend statement pieces by many designer brands, ranging from Free People to Kenneth Cool, Spiritual Gangster to Vince Camuto, that pair well with your new pair of jeans.
Evereve‘ s selection is ever-changing, unlike most big-box stores that offer a standardized, seasonal collection. With new pieces coming in regularly, you can feel confident that you’ll never show up to an event in the exact same outfit as another guest.
“Even though we’re nationwide, we still have a boutique feel,” says Selemba. “We get product in every day, so there’s always something new to work with.”
But the pieces this woman-owned, woman-centered store offers is just the beginning of the Evereve experience. The optional styling support that comes with every visit is what truly sets this shopping trip apart from all others. Evereve shoppers say the stylists create outfits they could have never imagined on their own with new in-store finds and current favorites from their own closets. There are no pushy salespeople trying to meet a certain quota for the day, only genuinely caring stylists who want you to feel incredible in every outfit that is literally made for you.
Every stylist is trained on the ins and outs of quality styling, from how to work with each body type to how to prep for every type of event. This helps every guest feel great in what she’s wearing, no matter her shape or the item’s style, virtually removing the woes of the average shopping excursion. The Rookwood Evereve team believes that shopping shouldn’t feel like a chore in any season. And believe me, it’s anything but with these incredible ladies. Selemba loves helping women find the right fit for their unique body types.
“You have to have a greater vision for how [she’ll] wear it,” she says. “And the little tweaks – like roll this, fix this – can make all the difference.”
But those expert top-to-toe touches do so much more than create a complete look.
“Our bigger mission is to bring women joy through clothing,” says store manager Tansy Wills. “We create a great experience for her because we love what we do for her.”
It doesn’t matter who you are or what you need, the Rookwood Evereve team wants to help every visitor be the best she can be (and feel like it, too). Busy moms with little ones in toe deserve this special attention, too. Kids are kept busy with an in-store play area while moms enjoy a private styling session.
“There are so many women that don’t feel good about themselves,” says Wills. “But after [a guest] works with one of our stylists, she feels like a million bucks.”
This positive impact extends to the greater community, beyond the store’s walls. Rookwood Evereve is dedicated to leading philanthropic initiatives, including their Style Socials. These events are a fantastic way to give back 15% of your exclusive shopping night’s sales to a cause that’s close to your heart…or a 15% discount for you and your friends.
“We’ve done things with organizations like Girls on the Run and animal rescue groups,” says Selemba. “We want to focus on what’s important to the people in our community.”
But their generosity doesn’t stop there. It extends to their fellow Rookwood stores, too. In fact, just a few months ago, Evereve held a welcome event for the team of the newly opened Athleta store.
Stop by the store to learn more about scheduling your Style Social or enjoy your own personal styling session. All you have to come prepared with is an open mind and a clear vision of what you need a new outfit for. Then, let Evereve take care of the rest.
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Key Words: Evereve, Women’s Clothing, Denim, Stylist, Styling, Outfit, Shopping, Fashion, Community, Rookwood, Cincinnati