Rookwood Commons & Pavilion welcomed Athleta to its community this spring. And though we and the other shops are excited to have quality athletic wear in our offering, it’s their passion for connection and bigger-picture perspective that will keep us coming back to the store day after day.
The moment you walk into Athleta Rookwood, you’re welcomed by a warm glow of bright lights, fresh white walls, and the friendliest smiles. A sea of gorgeous – and sustainable – shades surround. And though the pristinely folded rows of leggings are immediately eye-catching, Athleta is more than just a yoga pants store for already-fit women. Their technical material inspires movement of all types for women of every shape, which they believe opens the doors to a bigger, better life for all.
Their mission moves beyond the store, as proven by the staff’s active community involvement. From a team cycle class at Cyclebar to a social with Evereve, they may be one of the newest stores in the Commons; they already feel like a part of the Rookwood family.
“The support from Rookwood has been awesome,” said assistant store manager Jaclyn. “Everyone’s very inclusive.”
But even before the doors of Athleta Rookwood opened for the first time and before anyone had experienced the incredible atmosphere and team, a line of eager customers extended down the sidewalk at the Grand Opening.
“We opened early, at 8:50, and by 9:10 all the gift bags were gone,” said Jaclyn.
More than 100 women came rushing to be one of the first shoppers, because at Athleta, there’s something for every woman. Here, you don’t have to have a certain body type or be into a certain type of workout to find something you love.
“The goal is to have women moving,” said Jaclyn. “We want to help women feel confident in what they’re wearing and what they’re doing.
And that confidence goes beyond the fitness studio with outerwear for any weather condition, and versatile casual wear for every day of the week, easily transitioning from workout to weekend.
“We want to find the best solution for you, your workout, your lifestyle,” said community coordinator, Colleen.
And, as a Certified B Corporation, Athleta cares about the environment as much as they care about their customers. Certified B Corporations meet the highest standards of verified social and environmental performance, public transparency, and legal accountability.